The art of the accessory
Ula Nóva was born from a belief that the pleasure of collecting should be available to every woman. Each bag and each charm is an art object in its own right — its colours developed in collaboration with artists and painters, its forms sculptural, its details considered.
Ula Nóva was born from a belief that the pleasure of collecting should be available to every woman. Each bag and each charm is an art object in its own right — its colours developed in collaboration with artists and painters, its forms sculptural, its details considered.
Made to treasure
The identity reflects the tactile, collectible nature of the brand at every level — rich colour, considered materiality, a visual language that feels curated rather than commercial.
The handmade charms — woven with natural stone beads, shaped into flowers — are modular by design, configurable into phone holders, key charms, or layered compositions, making each piece as functional as it is beautiful.
“Anna has a rare ability to extract what you can’t yet articulate — and turn it into something that feels entirely, unmistakably yours.”
Uliana A.
( Founder, Ula Nóva )
Notes from the studio
The art direction carries the same spirit — layered, handcrafted, almost intimate — as if offering a glimpse into the collection-making process itself, complete with the founder’s own notes and references.
Across brand identity, art direction, packaging, print collateral and website, the work gives coherent form to a brand that treats the act of getting dressed as something worth celebrating.
