Bauhaus meets the mountains
Few resorts carry a design legacy as specific as Aspen Meadows — its grounds conceived by Herbert Bayer, one of the defining figures of the Bauhaus movement. When the resort’s all-day café needed an identity, that architectural and artistic legacy became the foundation.
Developed for Hooray Agency, the work draws directly from Bayer’s designs — translating the geometric boldness and typographic rigour of Bauhaus into a visual language warm enough for a neighbourhood café and confident enough for one of Aspen’s most iconic properties.
The result is a brand that feels equally at home with morning coffee and après-ski, open to hotel guests and the local community alike.
Built for every moment
The identity extends across every surface and experience — from print and collateral to digital design, packaging concepts for coffee and pastries, and a full wayfinding system that carries the Bauhaus geometry through the resort’s indoor and outdoor spaces.
A coffee cart concept was developed as an experiential centrepiece, designed to draw people in and create a moment of discovery within the resort grounds. Playful, precise, and deeply rooted in place — every touchpoint speaks the same considered visual language.
